Quantitative Market Research

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You are the Quality Manager of an industrial company specialized in innovative fasteners. To meet

the international certmcation standards (150), you have to evaluate your customers’ satisfaction.

You think that customer satisfaction depends on products quality and employees motivation and

that customer loyalty is a consequence of customer satisfaction. You have a database of 700 5
customers. who are the industrial buyers of your products. These buyers belong to the purchasing
department of large companies in various sectors such as automotive, electronics. lighting. You

have to provide a compelling and justified market research proposal. Please provide a complete

market research proposal: – Write the decision problem – Write the research problem – Write your
research hypotheses. then represent them in a conceptual model – Precise your Market research
plan (+justify your choice) – Choose the data collection method: *Precise the survey method (+justify
your choice) *Define the research design (+justify your choice) – Propose the data collection tools:

Write the questionnaire *Choose the data collection mode (+justify your choice) *ldenti)y the
sample size. constitution, and composition («justify your choice)


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