Opinion editorial on burger king advertising as journalist choosed

Unit 7 Assignment: Policy Creation
December 20, 2017
PE Case 2
December 20, 2017

 

Based on this link and journalist style: http://time.com/68045/sexist-commercials-directv-bourbon/

Upload the following, ideally as a single document:
­ Text type (Opinion Editorial) 800­1000 words
­ Rationale (including a list of sources, and a link to your Opinion Editorial 200­300 words
_________ WrittenTas
k checklist:
⁃ Choose a specific advert to focus on: Burger King controversial advert
⁃ Choose an authentic text type: Opinion Editorial
⁃ A specific publication: Time news
⁃ Link: http://time.com/68045/sexist­commercials­directv­bourbon/
” Commercials Have Been Super Sexist Lately”
⁃ Study the journalistic style: Eliana Dockterman
⁃. And study her typical features of that journalist and that publication (eg the tone,
layout, use of sources, paragraph length…)
⁃ A clear purpose for your text that explores the Learning Outcome: The
damage done by adverts that glamourise sexual violence.
⁃ whilst building credibility (eg referencing Jean Kilbourne, using subject
sp
ecific vocabulary and academic theory).
__________________TEXTTYPE​:RUBRIC
For highest marks, the text type should ‘look and sound’ almost identical to the
authentic style model (publication and writer)
CONTENT For my chosen text type, I have shown…
⁃ satisfactory/good/excellent understanding of the topic
CONVENTIONS OF TEXT TYPE For my text type, I have shown…
⁃ satisfactory/good/excellent understanding of audience
⁃ satisfactory/good/excellent purpose
⁃ satisfactory/good/excellent layout and organisation
⁃ satisfactory/good/excellent style like the journalist I have choose
⁃ satisfactory/good/excellent use of visual features for feature article
LANGUAGE For my chosen text type, I have shown…
⁃ satisfactory/good/excellent language and the style
⁃ satisfactory/good/excellent degree of accuracy
⁃ satisfactory/good/excellent sentence construction and vocabulary
⁃ satisfactory/good/excellent register
___________RATIONALE​:R
UBRIC
For highest marks, the rationale should offer a clear guide to the thinking behind the
choice of task. Opinion editorial that could be ‘found’ in an existing publication.
I have shown…
⁃ how the content of the task is linked to a particular part of the course ie. This
Wri
tten Task is from Part 2 of the course where we explored a range of…
⁃ how the task is intended to explore a particular aspect of the course ie
Sp
ecifically, my task explores…
⁃ clear identification and understanding of my chosen audience and purpose ie.
In writing for the Times.com , my audience is… whilst my article’s purpose is to…
⁃ an authentic context in which the task is set ie My Opinion Editorial would be
fo
und in a publication such as the Times.com online, because…
⁃ evidence of the research or scope of investigation for both content and the
text type ie To write credibility, I used many facts from Jean Kilbourne’s lecture…
⁃ specific references to my text type that illustrates the above ie Like Maureen
Dowd, in my Op­Ed,

 


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