Audience Analysis

ENGL: Essay 3
December 14, 2017
1984 by George Orwell
December 14, 2017

 

Audience Analysis
You have been chosen by your boss to give a presentation on why your office should start recycling. The audience for this presentation is your co-workers. Using your real workplace or somewhere you have worked or studied in the past, conduct an audience analysis for this presentation. You will need to determine your audience’s demographic and psychographic information. You can write out this information in bullet points (as opposed to paragraphs). Be sure to include at least three demographic and three psychographic aspects of the audience. Since you are giving the presentation at work, also consider if there is any situational information you need to consider. If so, present the situational information in a list. If not, explain why there is nothing situational affecting the audience.

Once you’ve conducted your audience analysis, write 2 pages explaining the ways in which this information would impact your presentation. Give specific examples of how you will tailor your presentation to the audience citing information from your audience analysis.

 


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