MARKETING MANAGEMENT GROUP PROJECT (MMGP)

Multi-national Finance
December 13, 2017
Chapter 10: Students with Autism Spectrum Disorder
December 13, 2017

 

MARKETING MANAGEMENT GROUP PROJECT (MMGP)

BACKGROUND INFORMATION INSTRUCTIONS

Provide a description of your product/service and a brief history of the firm that produces your product/service.

Describe and discuss the 4 Ps associated with your product/service. Below are the 4Ps described in your textbook, describe and discuss all 4of the

4Ps.
• Old 4 Ps: Product, Place, Promotion, Price
• New 4 Ps: People Processes Programs Performance

Scanning the Market Environment (See Chapter 3)
• Describe and discuss the demographic trends associated with your product/service.
• Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.
• Describe and discuss the technological changes that have affected consumer acceptance of your product/service.
• Describe and discuss the consumer’s tastes and preferences for your product/service.
• Describe and discuss the social/cultural factors for your product/service.

If researching these topics proves difficult because of the product/service you have chosen, research a similar product/service, and report those

results as a proxy for your product/service.

 

MARKETING MANAGEMENT GROUP PROJECT (MMGP) – MARKET ANALYSIS INSTRUCTIONS

Analyzing the Consumer Market (See Chapter 6)
• Describe and discuss the cultural factors that have the most influence on consumers purchasing your product/service.
• Describe and discuss the social factors that have the most influence on consumers purchasing your product/service.
• Describe and discuss the personal factors that have the most influence on consumers purchasing your product/service.
• Describe and discuss the psychological factors that have the most influence on consumers purchasing your product/service.
• Describe which aspects of consumer behavior your product/service emphasizes in its marketing plan, and why.

Market Segments (See Chapter 9)
• Describe which variables your firm uses to segment its target markets.
• Explain how your firm evaluates the attractiveness of each identified segment.
• Explain why your firm should or should not pursue full market coverage, market specialization, product specialization, selective

specialization, or single-segment concentration.
• Explain what your firm’s target market(s)is(are).
• Describe what specific needs your product/service addresses for each target market.

 

 

 


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