Contemporary Issues in Marketing

Fandom Paper
December 13, 2017
Contemporary Issues in Marketing
December 13, 2017

 

 

Contemporary Issues in Marketing

Are markets a force for good or evil in society? Should there be limits to markets or can we rely on ethical marketing managers and ethical consumers

to ensure that markets work in the best interests of all? Hunt and Morgan argue that markets create wealth, Sidwell asserts that markets are fair but

Sandel is worried that we have moved from having a market economy to being a market society. Critically examine these arguments about the nature of

markets, their benefits and the problems they raise for society today using ideas from across the Contemporary Issues in Marketing module. Illustrate

your answer with examples from a range of contexts (e.g. fair trade, market for human organs, food etc.)


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