Campaign—Audience Profile Analysis

Selling and Sales
December 13, 2017
Literature
December 13, 2017

 

YOUR PUBLIC HEALTH PROBLEM WILL BE TOBACCO USE

In M1: Assignment 3, you chose a public health problem and described its history and background. Based on this, you started developing a health

communication campaign for a specific population by identifying and explaining its goals and objectives.
You will continue to develop this health communication campaign in this assignment.
Using the readings for this module, conduct an audience profile analysis. Include the following:
• Provide demographic information about the population the health problem affects.
• Describe attitudes, norms, and beliefs about the health problem as they apply to the population of interest.
• Explain possible stages of behavior change or levels of diffusion related to the health issue.
Support your statements with examples and scholarly references.
Grading Criteria
Assignment Components Proficient Maximum Points
Provide demographic information about the population the health problem affects.
Appropriate and accurate demographic details about the audience are provided. Description shows in-depth analysis of the audience and an understanding

of the campaign. 24
Describe attitudes, norms, and beliefs about the health problem as they apply to the population of interest. The description of the attitudes, norms,

and beliefs about the health problem with regard to the selected population is accurate and specific. 28
Explain possible stages of behavior change or levels of diffusion related to the health issue. Stages of behavior change or levels of diffusion are

accurate. Explanation is supported with research and analysis of the audience and the health issue. 28
Academic Writing
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA);

and display accurate spelling, grammar, and punctuation. Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in

appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly

sources aligns with specified assignment requirements. 20
Total: 100

 

 

 


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