COMPETITIVE INTELLIGENCE

Early Childhood Curriculum.
December 11, 2017
Date Rape and Marital Rape
December 11, 2017

 

COMPETITIVE INTELLIGENCE: NESPRESSO – What Next

 

Read the attached case study Nespresso. What Next?, then complete the following tasks:
• If Nespresso top management are to most effectively meet “the challenge of how to both defend and grow the Nespresso franchise”, what

information regarding competitors’ evolving business models and future strategies is required?
• Assess the ongoing threats to Nespresso posed by Ethical Coffee Co and by Café-Caps (a Cape Town-based manufacturer of Nespresso®-compatible

coffee capsules). Consider factors such as brand positioning, market share (define the market!), and distribution.
You must limit your report to four pages.


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