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Marketing Plan

| September 8, 2014

Paper instructions:
SUBDOMAIN 318.1 – MARKETING

Competency 318.1.5: Marketing Plans – The graduate can create a marketing plan.

Objectives:
318.1.5-06: Apply Porter’s Five Forces model to an analysis of the competitive environment for a given business situation.
318.1.5-07: Define the target market as part of a marketing plan for a given situation.
318.1.5-08: Classify a specified consumer product using the three-way consumer products classification system.
318.1.5-09: Develop an appropriate set of marketing objectives that support a given mission statement.
318.1.5-10: Develop a SWOT analysis for a given business situation.
318.1.5-11: Select an appropriate distribution channel for a given marketing situation.
318.1.5-12: Select an appropriate pricing strategy for a given marketing situation.
318.1.5-13: Select an appropriate promotion strategy for a given marketing situation.
318.1.5-14: Develop a tactical marketing plan that supports specified elements of a strategic marketing plan.
318.1.5-15: Identify monitoring and control activities appropriate for a specified tactical marketing plan.

Introduction:

Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows:

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The

company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances.

Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the

current market.

As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit

potential of one small appliance from the new product line.

The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all

details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be

considered for relevance and possible continuance only after your new plan has been presented to and is understood by top management.

Given:

Company G’s team of engineers and designers have developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that

the visual design features are very appealing to potential buyers and give a distinct impression associated with quality and artistic elegance. Extensive testing has

demonstrated that the new products may be the most reliable line of products in the small-appliance industry. Additionally, the team has designed a production process

that is very efficient in terms of labor and production-line time and that will result in very little raw materials waste. The combination of these efficiencies and

the relatively small front-end investment for this line will result in the company’s ability to produce each of the products in the line at a cost that should enable

them to emerge as the lowest-cost producer in the small-appliance industry.

Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, but because of differences in material

requirements, new raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will

be purchased ready for assembly into some of the small appliances.

The credit terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the company’s

XG brand and logo are readily recognized by most categories of electronics product consumers.

Task:

Prepare a three-year marketing plan (suggested length of 5–7 single-spaced pages) for one of the small appliances from the new line. Describe the specific

appliance you have chosen. Carefully examine the details provided in the given Company G marketing situation and identify the specific information that should be

considered while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan. Include the following

sections in your plan:

A.  Product Support of Mission Statement
1.  Explain how the small appliance you have selected supports Company G’s mission statement provided in the introduction.
2.  Classify Company G’s products using the three-way consumer product classification system.

B.  Target Market
1.  Describe the target market for the company’s product.

C.  Analysis of Competitive Environment
1.  Analyze Company G’s competitive environment utilizing Porter’s Five Forces model of competitive forces.

D.  SWOT Analysis
1.  Describe three of Company G’s strengths related to the marketing of the new product.
a.  Support your choice of each of these elements as strengths.
b.  Identify at least two strengths that should be considered as core competencies.

2.  Describe three areas where Company G has weaknesses related to the marketing of the new product.
a.  Support your choice of each of these elements as weaknesses.
3.  Describe three current or potential opportunities within the industry.
a.  Support your choice of each of these as opportunities.
4.  Describe three current or potential threats within the industry.
a.  Support your choice of each of these as threats.

E.  Marketing Objectives
1.  Select four marketing objectives for Company G consisting of one objective for each of the four marketing mix elements (product, distribution, price, and

promotion).

F.  Marketing Strategies
1.  Describe three strategies for each element of the market mix (product, distribution, price, and promotion) that are appropriate for the target market. The 12

strategies should be consistent with each other and supportive of the related objective.
2.  Explain why you feel this is the best mix to achieve the objectives.

G.  Tactics and Action Plan
1.  Develop an action plan for implementing the marketing strategies identified.
a.  Include one task for each strategy identified (for a total of 12).
2.  Create a timeline outlining when each task is to be completed.

H.  Monitoring Procedures
1.  Describe the specific actions that will be taken to measure the effectiveness of the plan.
2.  Create a timeline for these actions from the action plan (part H1 above).

I.  When you use sources, include all in-text citations and references in APA format.

Note: When bulleted points are present in the task prompt, the level of detail or support called for in the rubric refers to those bulleted points.

Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding

reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text

of the paper or project.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using

APA style, please refer to the APA Handout web link included in the General Instructions section.

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Profile Essay

| September 8, 2014

APA

Paper instructions:
Favorite foods: I love to eat all kinds of food. My favorite foods however are mashed potatoes and chocolate icing.
Favorite tv shows: I have tons of shows I watch. My favorite shows of all time are The Walking Dead, Heroes, and The Vampire Diaries
Favorite Activitys: My favorite activitys would have to be listing to music and hanging out with my friends.
Favorite Movies: I like to watch movies. My favorite movies are anything Disney.
Favorite Books: I don’t read that much so I do not have a favorite book.
Favorite thing about yourself: I love that I have an amazing group of friends and family who love and support me.
Some of your other favorite things: I love lots of things including animals, sleep, cleaning and the outdoors.
Do you work: I currently do not work but I am looking for a job.
Are you athletic: I am not an athletic person at all but I do watch sports.
Do you have children: I do not have any children.
Do you have a significant other: I have a boyfriend and his name is Cory.
Your best friends are: I have a few best friends. There names are Crystina, Destany, Jessica, Hannah, and Abigail.
Some characteristics about your bestfriends: (I will list them one at a time)
Crystina- Crystina is an amazing person. She loves animals and has a very big heart. She is the one person I can always rely on.
Destany- Destany is a really funny person in an awkward way. Shes super pretty and very kind.
Jessica: Jessica is my most sarcastic friend she always has a witty comeback.
Hannah: Hannah is my most intelligent friend. She attends NC State and she always helped me with my school work.
Abigail: Abigail is kind of like a little kid but she is super fun to be around.
Some characteristics about your family: (I will list them one at a time)
Mom: My mom is very good at knowing everything about me. I love my mom very much.
Tyler my brother: He is fun to be around and is a great brother.
Daisy: Daisy is my dog and my best friend I love her more than anything.
Papaw: My papaw has always done his best to take care of me. I love my papaw a whole lot.
What was your childhood like: I had a pretty fun childhood. I always had my brother and my cousins to play games with. When we were little we would make secret

clubhouses and pretend we were secret agents.
What is your major: Early Childhood Education
Why did you want to attend DCCC: I want to be a teacher someday. I really hope I can do great in school.
Your height: 5,1
Your ethnicity: White
How do you spend your time: I spend my time doing lots of things. I use it to clean, go to school, hang out with my friends, spend time with my family, spend time

with my dog, and talk to people.

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Managing Creative Projects and Teams: Fall 2014

| September 8, 2014

Assignment: Art of Failure
This is among the various individual assignments that will in total comprise 25% of your
semester grade.
Your ability to lead and/or participate in teams will not evolve until you better understand
who you are, where you excel, where there is room for growth. Improving your performance is
a life-long pursuit and a good place to start is with predictable behaviors that are based upon
prior experiences good or bad. This leads to a periodic self-correction or adjustment, which
ultimately leads to greater success. You will find that the most successful people have a
constant internal dialog where they look honestly at their performance and patterns or success
or failure.
This assignment asks you go look at prior experiences that may have had an impact on you and
your perception of your abilities.
Read the New Yorker article The Art of Failure,
Compare your experiences with the examples of panic and choke described in this article.
1. Describe a panic or choke moment you’ve experienced in a public, school or job
scenario.
2. Explain how have you resolved to contend with these types of situations in the future?
3. How will understanding your stress reactions make you a better team contributor or
leader?
Please submit your response (3 pages minimum) as a .pdf document into the drop box
attached to this assignment.
Due date and time:
Name the submission:
PSDS_2115_Section letter_Art _lastnameFirstinitial_F00
For example- PSDS_2115_A_Art_rimanj_F14
Assessment: I encourage you to score your own work using this simple rubric and share your
expectations with me at the bottom of your submission.
The purpose of this assignment is to demonstrate your ability to read, assess, identify, analyze
and communicate. The process requires careful thought, reflection and articulation, allimportant
qualities essential to success. You will be assessed as follows:
1. Details: The submission reflects the specified tasks. 70%
? Thoroughly answers all of the questions-50%
? Spelling formatting and structure are adequate. 10%
? Named and submitted properly. 10%
2. Insight and Creativity (higher order thinking) 30%
? Demonstrated insight into the topic through analysis and reflection. 15%
? Analysis of the subject showed creativity and attention to detail. 15%

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Combining Nurse Leader With Advocacy

| September 8, 2014

Paper instructions:
Rate yourself using the results from the “Nurse Manager Skills Inventory”:

http://www.aacn.org/wd/practice/docs/nurse-manager-inventory-tool.pdf

Write a reflection of 750-1,000 words in which you identify your strengths and weaknesses related to the four content areas below:

Personal and professional accountability
Career planning
Personal journey disciplines
Reflective practice reference behaviors/tenets
Discuss how you will use your current leadership skill set to advocate for change in your workplace.

Identify one personal goal for your leadership growth and discuss your implementation plan to achieve that goal.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using

APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to

beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Any thing else about yourself: Some other things about me you may want to know are that I love working with kids and animals, I really love ford mustangs, I am

usually pretty upbeat and I love nutella.

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Paper instructions:

| September 8, 2014

I am from Peru in South America

Admission essay no longer than 650 words choose one of the questions

Some students have a background or story that is so central to their identity that they believe their application would be incomplete without it. If this sounds

like you, then please share your story.

Recount an incident or time when you experienced failure.  How did it affect you, and what lessons did you learn?

Reflect on a time when you challenged a belief or idea.  What prompted you to act? Would you make the same decision again?

Describe a place or environment where you are perfectly content.  What do you do or experience there, and why is it meaningful to you?

Discuss an accomplishment or event, formal or informal, that marked your transition from childhood to adulthood within your culture, community, or family

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Young Goodman Brown

| September 8, 2014

Paper instructions:
Hawthorne has a style of writing that can be difficult for some students, and his stories often contain numerous references to the history, scenery, important

figures, and prominent ideals of a specific area.

After reading the story, select two passages that interest or inspire you.
Write an essay of 250 words (one page, double-spaced) in response to Hawthorne’s story, “Young Goodman Brown.”

Important:  Your paper must have a well developed introduction, body, and conclusion.

Select one or two significant quotes from the story, and offer your thoughts and insights about them. Attempt to personalize the quotes by relating them to

your own life and experience.
Include brief comments in your essay about Hawthorne’s style of writing, tone, or imagery. There is no “right” or “wrong” answer for this assignment, but offer

examples from the reading to support your ideas.
Please format the essay correctly by doing the following:

Make sure that your essay is double-spaced.
Use only a standard 12 pt. font, such as “Times” or “Times New Roman” (no italics, bold, or fancy fonts).
Indent paragraphs five spaces and have one-inch margins on all sides.
Your essay should conform to the APA style for formatting and citations, but for this assignment, you should only have one citation, which is the main

anthology since no outside sources should be used.
Use only your own ideas about the readings. Authentic, personal, and insightful responses earn more points, while essays that use material from outside

sources may receive a reduction in points.

as long as they are in all of your own words with no outside ideas other than your own and using the text “Young Goodman Brown” for Week 2

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Describe a object

| September 8, 2014

Paper instructions:
Describe a object from the “Form”, “Content” and, “Context”. Use the worlds as easy as possible.

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Research Paper, Business

| September 8, 2014

Research Paper, Business
assignment 1

Project description
What does it take to build a collaborative highly effective team?

team 2012c header aligned left.jpeg

Paper #1 – Assignment: Research and prepare a paper that addresses the following questions. Cite your sources.

The paper is valued at 50 points.

Key Questions to Answer:

What is Team Effectiveness?
When a Team is operating effectively – what is the evidence of that effectiveness?
What are the characteristics of an effective team?
What are the characteristics of an ineffective team?
When a new team of people who have not worked together before is put in place what must each team member do to build team effectiveness?
When discussions among team members breaks down, there is lack of clarity in communications, or some members are highly emotional, or in some way conflict develops among team members, what should the team leader do? What should all team members do?
What must a team do to build a highly effective team? What role does the leader play in this situation? What role does each team member play?
What behaviors are most effective in building a strong effective team?
What behaviors work against building an effective team?
What behaviors do you sometimes demonstrate that work to build team effectiveness?
What behaviors do you sometimes demonstrate that works against team effectiveness?
Later in our semester, each student will be part of a Course Project Team? What specifically will you do to assure your team is a highly effective team and one that produces high quality course project results?

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Assignment, Music

| September 8, 2014

Assignment, Music
Identify Musical Ideas

Project description
Listen to the music provided below, the music”Here the Conqu’ring Hero Comes”

http://www.connect4education.org/Serf/includes/omabv3/syllabus_amazoncloud/section1/01_unity_variety.htm

Requirement:
1.Click the “play” button and wait until you hear the beginning of a musical idea (A or B).
2. Click the “pause” button and write down the counter time at the beginning of the idea.
3. Then, click the “play” button again and listen for the end of the idea currently in progress.
4. Click the “pause” button when you hear the end of the idea, and write down the counter time.
5. Write down the letter of the musical idea (A or B).
6. Continue writing down the order of musical ideas A and B (including their start and stop times) throughout the entire piece, and try to identify any pattern you see.

Submit your list of beginning and ending counter times for each musical idea as it occurs, identifying the “A”s and “B”s associated with those times, and the recurring pattern (if you were able to identify one). Also, explain how the composer uses dynamics and timbre to achieve variety in the examples that you created.

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Essay, E-commerce

| September 8, 2014

Essay, E-commerce
E-Marketing Plan

Project description
You are an entrepreneur and want to run an online business. You have
managed to find a few investors who are interested to go through your
e-marketing plan before they finalize anything. Make a video presentation
for your investors that cover all the aspects given below.

Deliverables:
You will be required to upload the following on My Page:
- Video link of your presentation
- Survey questionnaires
- Written script/presentation of your video that will include the marketing plan outline for AC 4.1 and relevant research work carried out for remaining AC’s
- PPC Landing Page (One page website)

Best of luck! ?
Criteria Reference To achieve the criteria the evidence must show that the student is able to: Checklist – tick once completed
AC3.1 Conduct secondary market research
AC3.2 Design an online survey
AC3.3 Demonstrate the use of electronic customer relationship marketing
AC4.1 Produce an outline internet marketing plan
AC4.2 Create a presentation on pay per click advertising

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?
(tick)
Grade descriptor
Checklist – tick once completed
M1 Identify and apply strategies to find appropriate solutions D1 Use critical reflection to evaluate own work and justify valid conclusions
M2 Select / design and apply appropriate methods / techniques D2 Take responsibility for managing and organising activities
M3 Present and communicate appropriate findings D3 Demonstrate convergent /lateral / creative thinking


Referencing Requirements:

LO3 Be able to produce market research to support customer relationship management
LO4 Be able to design an internet marketing plan

3.1 Conduct secondary market research

Conduct secondary research using various online resources for a detailed market study. Your research could be on current trends, buying habits, preferences, competitors or any other area that is related.

Consider the following:
Market research: secondary research data e.g. published surveys and reports, online research communities; Google insights and trends; blogs; government information e.g. census; types of research e.g. researching customer needs; types of information required e.g. quantitative data or qualitative data; primary market research methods e.g. online surveys; open and closed questions; focus groups; listening labs
Steps in online market research: establish the project goals e.g. secondary research – background to a business problem, primary research – new product for existing customers; determine your sample; choose research methodology e.g. survey sent via email or advertised online;

3.2 Design an online survey

You want to adopt a customer centric approach and hence will design an online survey to find customer preferences. Using www.surveymonkey.com, design an online questionnaire for your customers.

Remember this is primary research that supports your secondary research so this gives you the opportunity to ask any questions which you may not have found through secondary research. For example, where do they shop from: home or work?

Consider the following:
create your questionnaire e.g. www.surveymonkey.com; pre-test the questionnaire; conduct interviews; enter data; analyse data; produce the reports

3.3 Demonstrate the use of electronic customer relationship marketing
Providing customers with a good experience however and whenever they choose to contact you is a key part of managing relationships with them. Show how you will identify, attract and increase retention of profitable customers via CRM.
Consider the following:
Relationship marketing: benefits of relationship marketing e.g. loyalty, lower costs, easier targeting; electronic customer relationship marketing (eCRM); operational CRM; analytical CRM and data mining e.g. Amazon past purchase suggestions – collaborative filtering; web analytics; conversion optimisation; segmenting customers e.g. by value, by loyalty; eCRM technology e.g. SalesForce software; implementing eCRM e.g. attracting new and existing customers, incentivising customers, embrace, capturing information; collaborative CRM; maintaining dialogue online and offline; vendor relationship management VRM
Security and trust issues: ‘permission marketing’; value of orders; lead times; payment authorised in advance; consumer trust; transaction security e.g. data, financial details; UK Data Protection Act

LO4 Be able to design an internet marketing plan

4.1 Produce an outline internet marketing plan

Suggest an outline for an e-marketing plan for your business. Make sure you use recognised structure and content so that it looks professional and includes all the required evidence.

Consider the following:
The internet marketing plan: situational analysis, key performance indicators in internet marketing e.g. click through rates, churn rates, sessions; SWOT e.g. examination of business strengths e.g., customer data, weaknesses, opportunities e.g. opt in email campaigns, threats; environmental analysis; competitors analysis; channel analysis e.g. texting; set objectives; target markets e.g. segmenting by channel; decide media e.g. pay per click; control; feedback

4.2 Create a presentation on pay per click advertising.
Create an online PPC campaign along with a landing page that will attract customers and lead to your website. You can create your landing page via Publisher or free online websites such as Wix.com or moonfruit.com

Consider the following:
Creating an online pay per click campaign: preplanning e.g. online and offline analysis of the business (as above); customer demographics; the industry and competitors; goal definition e.g. branding campaigns; set budget, Cost Per Action (CPA) and targets; keyword research; copywriting; bidding; measure; analysing; testing; optimising

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